As marketers, we spend most of our time worrying over generating new, qualified leads and creating content that will help close a deal. Once a sale is complete, we tend to think our job is done.
A well thought out marketing plan doesn’t end at the sale. The most important moment for keeping a customer happy is the moment right after the sale.
Sometimes problems pop up. Your new customer eagerly begins to collect data on his new (expensive) spectrometer, but something isn’t right. What happens next could make the difference between a loyal customer and a one-time deal accompanied by a chronic headache.
Marketing has the power to change what happens next.